GANBA

Process

I choose double diamond process in this project, It helped me in Discovering: a deep dive into the problem we are trying to solve. Defining: synthesizing the information from the discovery phase into a problem definition. Develop: think up solutions to the problem. Deliver: pick the best solution and build that.

Secondary research

The project is about generating a blue ocean business strategy, understanding the needs of a social network and providing emotional intelligence tools as solution to those needs.

Defining Users

Following our initial findings, we began planning our direction by creating a stakeholder map, complete with relationships and value flow, and selected 4 user groups that stood out as most interesting, or ripe for innovation. We then defined the characteristics of each user group in the form of a User Group Analysis table, and completed our plan by outlining a creative brief.

Primary Research & Analysis

With our clear direction, and plan ready, we began the process of primary research. But first, it was vital to define our “How Might We” statement in order to guide said research. We then conducted primary research to gather user data, through a survey, personal interviews

Data Analysis

Once the data had been collected and transcribed into individual, singular meaning-based points, we began the analysis and synthesis processes using tools like Empathy maps, Persona generation

Empathy Maps

An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s actions and attitudes. The mapping process helped us synthesize research observations and reveal deeper insights about our user’s needs

User Personas

A persona is a fictional, yet realistic, description of a typical or target user of the product. The real value of a user persona is to list down the goals, motivation of the users who will be using the application. Understanding the users, their motivations, their requirements helped us to build a user-centric product.

Strategies

Business Model Generation

Using the business model canvas format from the above case studies, we developed our own service and platform. The 17 steps for effective branding from “ZAG” by Marty Neumeier, was used to develop our concept branding.

User needs

For understanding user needs we created user scenarios. A user scenario is the fictitious story of a user's accomplishing an action or goal via a product. It focuses on a user's motivations, and documents the process by which the user might use a design

User testing

Card Sorting - This method used to help design or evaluate the information architecture of a site. In a card sorting session, our users organized topics into categories that make sense to them and they may also help you label these groups.

Key Takeaways - Users expect to find a "Free Trial" right at the beginning of the app journey "Browse Schedule" can encompass more content than we initially thought One user distributed the cards more evenly than the other - should some pages be more content heavy than others?

Information Architecture

 Information Architecture is the art and science of organizing and labelling websites, intranets, online communities and software to support usability and find-ability. According to the Card sorting by our users, We started creating the hierarchy of the application.

High Fidelity

After the testing of the paper prototypes and Low fidelity within our personas and users in the real world, we finally made out hi-fi screens for our service.

How are we different and What do we offer?